Sharp Merchant Workshop
The CE Department of IAM organized "The Sharp Merchant Workshop" on 8'th January , 2011 in it's campus. The workshop was conducted by IAM faculty members Ms Rakhi Manocha & Ms Mridu Vijh Kataria along with a guest industry speaker Ms Poonam Dwivedi , head of sampling in TCNS Limited. Over 23 participants representing various export & buying organizations attended this workshop.
Rationale For The Workshop
Our apparel export industry in the past few years has been grappling with issues like recession in key markets ,shorter lead times and intense competition from countries like China & Bangladesh. In order to survive in this competitive environment , factory owners have invested huge sums in upgrading their factories and investing in modern technology. Pre-production merchandising which forms the backbone of smart order execution is however , still a neglected area in most export organizations . There is however , a growing realization in the industry about the need to train their merchants and improve their skill sets of order execution ,buyer communication etc.
The training module was designed keeping the above objectives in mind & it imparted practical insights into routine merchandising activities which a merchant performs.
The workshop was well received by the participants and we received positive feedback from them.