An Under Graduate programme that offers students a unique opportunity to explore the relationship between innovative design and contemporary technology concept, context and realization. The students will acquire and develop both technical and business skills to succeed in today's competitive fashion industry as well as study the processes involved in the production of various fashion garments as these are the building blocks for any successful fashion designer.

Graduates from this course are professionally prepared to seek careers within the specialist areas such as textile designers, fashion buyers, selectors, forecasters, CAD/CAM sample makers, apparel merchandisers.

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B.A. in Fashion Communication

An Under-Graduate programme that allows students to gain basic concepts and knowledge in core subjects related to the fashion communication, branding and promotion, its related business and industry, and allied studies – related to eventual specialization in fashion communication. The course includes basics of design, drawing, and fashion studies, principles of marketing, fashion styling, fashion journalism and portfolio development. Hence, the fashion communication programme allows students to master the skills necessary for professional success. Students will learn to apply critical decision making tools and practical experience into solving problems in various applications associated with fashion business.


The programme will train students in advanced, comprehensive practical skills and techniques employed for specialized applications in fashion communication. The Programme emphasizes on intensive creative and managerial skills in applied Communication design along with public relations and event planning

Such a programme ensures that each professional, although specifically qualified for a particular specialization area, is also able to interact competently with other non-specialized areas of functioning necessary for an effective Fashion Communication. The programme inculcates functioning within the context of Communication in Fashion industry as a responsible member of a core team.

Duration : 3 years

Eligibility : 10+2 from a recognized board in any discipline.

Programme Objectives

The Programme aims at the following overall learning objectives and will provide and develop:

• Comprehensive understanding of all core functions in the communication, branding and promotion industry, in the field of fashion
• An appreciation and awareness of current activity and developments in the industry in a national and international context, in terms of both design and commercial trends
• An appreciation, understanding and use of computers, IT and CAD in the fashion communication industry
• The ability to study at under-graduate level of the curriculum in a progressive manner, in terms of depth of understanding, creative application, critical judgment and professional awareness
• The potential to maximize on knowledge/skills of learning towards a career specialization
• Design and managerial skills required to assimilate, correlate and generate new ideas beyond the taught aspects of the course and to produce a conclusion in an innovative way
• The ability to research and explore independently
• Reasoning and analytical skills necessary for interpreting conceptual and situational inter-relationships
• The ability to communicate and present ideas and findings in a professional manner

Career Opportunities

This course enables creative individuals to flourish in the media and cultural industries that deal with the promotion and communication of fashion. It includes product launches, store events, catwalk shows, TV magazine programmes and exhibitions and relates to visual imagery, text, information and experiential design.

It encompasses areas such as visual merchandising, styling, graphic design, display and exhibit design, advertising, public relations, and creative writing, specific to the fashion and lifestyle industry.